ST. ELIAS ALPINE GUIDES

Marketing Campaign

Short videos and reels created for website, social media and email promotion of each of this Alaska guide service’s activities

Visit the St. Elias Alpine Guides website for more info and to view all of the videos and reels

REELS

Short videos designed to play continuously at the top banner of the website on both desktop and mobile platforms

VIDEOS

Mountaineering

A short excerpt from the Mountaineering video. See the full video here.

Multi-Day Rafting

A short excerpt from the Multi-Day Rafting video. See the full video here.

Backpacking

A short excerpt from the Backpacking video. See the full video here.

ABOUT THIS PROJECT

I was hired as the Director of Photography (DP), Videographer and Editor on a 5-person team under the direction of the Bonfire Collective marketing agency. Bonfire Collective was hired to manage a larger marketing and branding campaign for St. Elias Alpine Guides (SEAG). Our team was tasked with creating all of the video content for use on the SEAG website, social media and email platforms.

As the DP I was responsible for executing the Creative Director’s vision in the Pre-Production and Production stages. Specifically, I was tasked with determining the visual style and camera settings to be used by the crew of videographers. Also, I created the shot lists for each video and ensured their completion. During the Editing phase, I created all of the Sizzle Reels and completed the fine editing, color grading and graphics for all of the videos.

VIDEOS Mountaineering, Backpacking, Multi-Day Rafting, Basecamp Hiking, Basecamp Packrafting, Glacier Hikes, Ice Climbing, Ice Caves, Rafting, Mill Tour, Fly-in Hikes, Fly-in Paddling, Glacier Lake Paddling, Alpine Hikes, Adventure Packages, Courses Overview, Intro to Mountaineering, Photography Course, Guide Recruitment, Owner Story

REELS Mountaineering, Ski Mountaineering, Backpacking, Multi-Day Rafting, Basecamp Hiking, Basecamp Packrafting, Glacier Hikes, Ice Climbing, Ice Caves, Rafting, Mill Tour, Fly-in Hikes, Fly-in Paddling, Glacier Lake Paddling, Alpine Hikes, Adventure Packages, Courses Overview, Multi-Day Trip Overview, Homepage

CREW:

Creative Director Jonathan Horiel (Bonfire Collective)

Director of Photography Jason Chapman

Videographers Jason Chapman, Jonathan Horiel, Victor Barsotti, Nick Bakken-French, Jake Rehm

Editing Jonathan Horiel, Victor Barsotti, Jason Chapman